Developing an SEO Strategy and then mapping the tactics into an executable plan is essential if you want to succeed in online business.
We specialises in developing Search Engine Optimisation strategies across a wide range of business sectors including banks, insurance companies, pharmaceutical manufacturers and online shopping or ecommerce websites.
Usually commencing with an SEO Audit, we examine the full range of opportunities surrounding the three core elements of Search Engine Optimisation:
Technical infrastructure – how a search engine accesses your web pages
Content – both “on page” and “off page”
Link profile – external and internal range, depth and scale
The resulting report provides a solid foundation for decision making and forward planning based on projected Return On Investment (ROI). From there, depending on the scale of the project or website, the outcomes are prioritised and placed into an implementation schedule.
For new websites, particularly ecommerce or high volume media sites, SEO strategic planning should be undertaken at the earliest possible stage and preferably before the selection of your web developers and especially before deciding on a Content Management System (CMS), product catalogue and shopping cart software. Selecting the wrong technical platform can mean the difference between online success and search engine invisibility.
Mature websites can often come to a standstill or what we call the “SEO Plateau Effect”. Traffic growth starts to level out and online revenues stagnate. Taking the time to investigate the issues and opportunities through the development of an SEO Strategic Plan will help you push past this “natural” barrier to new heights. Over the years our SEO Business Analysts have worked with a wide range of industries and web technologies enabling you to tap into their experience and expertise.
Starting with an SEO Audit, the cost of developing an SEO Strategy varies widely depending on the scale of the site, current traffic levels, the competition and the complexity of the technology currently in place. We provide an accurate estimate at the beginning based on the anticipated hours required which normally only varies if the scope of works changes or a major issue is identified. Most importantly, our fees represent a relatively small investment in relation to the growth in traffic and revenues typically achieved as a result of developing an SEO Strategy.