Observe people in any public area now days you will see someone browsing the web on a Smartphone such as iPhone or Android. In fact, one fourth of people access the mobile web each day, and that number is on the rise.
2012 Mobile Usage Statistics are following
There are more mobile phones in the UK than people
The number of smartphone searchers doubles every two months
eBay sells something via a mobile phone every two seconds
Smartphone sales overtook PC sales in 2011 (two years prior than expected)
In three years time, tablet sales will be bigger than PC sales
52% of UK mobile phone users have a smartphone
28% of internet usage is from a mobile phone
16% of search queries in retail are from mobiles (was 10% in 2011)
28% of people in the UK have purchased something using their phone
eBay forecasts $8 billion in mobile sales this year (one sale per second)
40% of mobile searches have local internt
Tablet sales growing 378% year on year
38% of UK tablet owners spend more time on their tablet than watching TV
53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
Total of $241 billion in mobile transactions in 2011
In order to capture future consumer market which is rapidly growing base of mobile web users with an optimal experience, many website owners are considering mobile web development to ensure that their website is optimized for smartphone display. If the growing number of mobile web users alone isn’t reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering.
Improved User Experience
Mobile websites are specifically designed for devices, most of the people do not want to browse a desktop website on their smartphone. Research on mobile website usability shows that mobile-optimized websites significantly improve user satisfaction.
Faster Download Speed
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, map directions. Furthermore, if you’re a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Improved SEO Performance
A mobile website provides better rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Actions speak louder than words, a mobile website instantly helps you stand out and presents a positive, contemporary brand identity for your organisation. A mobile-optimised website makes a positive statement before you have said anything.
Portability and Connectivity
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever in the world they may be.
A mobile website puts you in a position to stand out among competitors, if your website doesn’t look good on a smartphone users will move on to your competitor. A mobile website ensures that you (not your competitor) capture visitor attention while you have it.
Integration with Offline Media – QR Codes
Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. This means that your advertisements, brochures, posters (even billboards) can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.
More Flexible and Cost Effective Than App Development
A mobile website generally cost much less than app development. App development requires the production of different apps for different platforms (e.g. iPhone, Android, Blackberry), and submission to an app store, making apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Most importantly, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smartphone browsers, making a mobile website more flexible and cost efficient, with fewer barriers between you and your target users. Of course, there are some applications that are better-suited to an app format (interactive games being a primary example), and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimised website is generally a practical and effective first step.
New Advertising Opportunities
Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences with unprecedented precision. If your organisation advertises on Google AdWords or other PPC networks there’s a good chance your ads may also be appearing in mobile listings (depending on your account settings). However, with mobile advertising you’ll want to ensure that your ads lead to mobile-optimised landing pages, rather than your regular desktop site, for optimal results and maximum ROI.
The mobile web is no longer a concept, it’s a mainstream fact that will impact any organization that intentions to communicate with target audiences online. Most leading industry analysts project that within a few short years, mobile phones will overtake PCs as the most common Web access device worldwide. The responsibility now comes to website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access their website on mobile devices.